Women Driving ELASTIC: Jelena Vasic on Communication, Creativity, and Impact

Innovation isn’t just about technology—it’s about how we share ideas, engage communities, and create impact. In the ELASTIC project, communication plays a crucial role in making research accessible, connecting experts, and ensuring that technological advancements reach the right audiences.

Leading the Dissemination, Standardization, and Exploitation, Jelena Vasic focuses on translating complex research into clear and meaningful narratives that foster collaboration and drive real-world adoption.

“The way we communicate ideas shapes how they are understood and embraced. Marketing and creativity bridge the gap between technology and people, making innovation more accessible and impactful. When diverse perspectives influence this process, we open the door to fresh ideas, stronger connections, and meaningful change.”

Encouraging open dialogue and knowledge exchange strengthens the research community and brings fresh ideas to the table. Through ELASTIC, we are building these connections to ensure that intelligent, secure, and adaptive systems don’t just remain concepts, but become a reality.

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